Let’s Be Clear Georgia is a statewide prevention campaign promoting healthy behaviors and mental clarity among youth. The organization partnered with OstenWelt to modernize its presence, re-engage its target audience, and streamline its digital ecosystem.

OstenWelt’s Role:

Rebranding & Visual Identity
OstenWelt led a full visual refresh—refining the logo, updating color schemes, and creating a bold, youth-oriented brand identity adaptable across both print and digital platforms.

Web Development
The team designed and developed a mobile-first website centered on accessibility, performance, and clear messaging—delivering content tailored to students, parents, and educators.

Social Media Strategy & Content
OstenWelt crafted a visual Instagram strategy, combining authentic lifestyle imagery with campaign messaging. The result was a cohesive, swipe-stopping feed that helped elevate awareness among teens across Georgia.

Digital Marketing Strategy & Product Management
By integrating a multi-channel content approach and overseeing stakeholder alignment, OstenWelt ensured consistent messaging, smooth rollout, and measurable engagement across platforms.

Results:

• 3× increase in web traffic post-launch

• 240% boost in Instagram engagement in 60 days

• Unified brand experience across all touchpoints